Retail company Toys “R” Us closed its doors in 2018. In mid-July 2022, the company announced via Twitter that it’s making a comeback inside Macy’s department stores in 2022.

A Macy’s location — Fort Worth’s Hulen Mall, 4650 S. Hulen St.—will open a Toys “R” Us Aug. 11. The already-established toy section inside the North East Mall’s Macy’s, 1101 Melbourne Road, will continue operations regularly.

Market by Macy’s, 1751 River Run, will not receive a Toys “R” Us location; however, staff is in the process of shipping its toy inventory to the Hulen Mall location.

“We’ve gotten a lot of toys in, but we’re going to ship all of ours out to Hulen,” said Keanna Neal, the manager at the River Run Market by Macy’s. “We are getting more toys in, literally as we speak. Our last truck still had toys in it.”

🚨 ATTENTION 🚨 Toys“R”Us is coming back to a @macys store near you! Check it all out here: https://t.co/NbTZhMmkWE #ToysRUsAtMacys #ToysRUs #ToysRUsIsBack pic.twitter.com/GgftoAbkRh

— Toys"R"Us (@ToysRUs) July 18, 2022

“Macy’s is thrilled to expand our partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season, beginning late July and rolling out through Oct. 15,” Macy’s external communications associate Allison Edheimer said in an email.

After Toys“R”Us filed for bankruptcy in 2017 and 2018, the company was bought in March 2021 by WHP Global, a leading brand management firm. 

The management firm partnered with Macy’s to create the retail location plan in August 2021. Before this plan, Macy’s exclusively offered Toys”R”Us products online.

Now, the companies plan to open 400 retail locations by October 2022.

Cristian ArguetaSoto is the community engagement journalist at the Fort Worth Report. Contact him by email or via Twitter. At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here.

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Toys R ‘Still’ Us: Toy retail company makes return inside department stores

by Cristian ArguetaSoto, Fort Worth Report
August 1, 2022

<h1>Toys R ‘Still’ Us: Toy retail company makes return inside department stores</h1> <p class="byline">by Cristian ArguetaSoto, Fort Worth Report <br />August 1, 2022</p> <p>Retail company <a href="https://www.macys.com/s/toys-r-us/">Toys “R” Us </a>closed its doors in 2018. In mid-July 2022, the company announced via Twitter that it's making a comeback inside <a href="https://www.macysinc.com/">Macy’s department stores</a> in 2022.</p> <p>A Macy’s location — Fort Worth’s Hulen Mall, 4650 S. Hulen St.—will open a Toys “R” Us Aug. 11. The already-established toy section inside the North East Mall’s Macy’s, 1101 Melbourne Road, will continue operations regularly.</p> <div class="wp-block-jetpack-slideshow aligncenter" data-effect="slide"> <div class="wp-block-jetpack-slideshow_container swiper-container"> <ul class="wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper"> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-49336" data-id="49336" src="https://fortworthreport.org/wp-content/uploads/2022/08/Geoffrey-on-a-Bench-683x1024.jpeg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">JERSEY CITY, NEW JERSEY - JULY 11: A view of Macy's Toys "R" Us on July 11, 2022 in Jersey City, New Jersey. (Photo by Eugene Gologursky/Getty Images for Macy's, Inc. )</figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-49337" data-id="49337" src="https://fortworthreport.org/wp-content/uploads/2022/08/Geoffrey-the-Giraffe-1024x714.jpeg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">JERSEY CITY, NEW JERSEY - JULY 11: A view of Macy's Toys "R" Us on July 11, 2022 in Jersey City, New Jersey. (Photo by Eugene Gologursky/Getty Images for Macy's, Inc. )</figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-49338" data-id="49338" src="https://fortworthreport.org/wp-content/uploads/2022/08/Toys-R-Us-at-Macys-Store-Image-1024x563.jpeg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">JERSEY CITY, NEW JERSEY - JULY 11: A view of Macy's Toys "R" Us on July 11, 2022 in Jersey City, New Jersey. (Photo by Eugene Gologursky/Getty Images for Macy's, Inc. )</figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-49283" data-id="49283" src="https://fortworthreport.org/wp-content/uploads/2022/08/CAS_Macys-9-1024x683.jpg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">The Market by Macy’s, 1751 River Run, will not receive a Toys"R"Us location. Staff is shipping its existing toy inventory to the Macy's inside the Hulen Mall, 4650 S. Hulen St. (Cristian ArguetaSoto | Fort Worth Report)</figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-49282" data-id="49282" src="https://fortworthreport.org/wp-content/uploads/2022/08/CAS_Macys-8-1024x683.jpg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">Toys sit on shelves inside the Market by Macy’s, 1751 River Run, on Aug. 1. (Cristian ArguetaSoto | Fort Worth Report)</figcaption></figure> </li> </ul> <p><a class="wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white" role="button"></a><a class="wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white" role="button"></a><a aria-label="Pause Slideshow" class="wp-block-jetpack-slideshow_button-pause" role="button"></a></p> <div class="wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white"></div> </div> </div> <p>Market by Macy’s, 1751 River Run, will not receive a Toys “R” Us location; however, staff is in the process of shipping its toy inventory to the Hulen Mall location.</p> <p>“We’ve gotten a lot of toys in, but we’re going to ship all of ours out to Hulen,” said Keanna Neal, the manager at the River Run Market by Macy’s. “We are getting more toys in, literally as we speak. Our last truck still had toys in it.”</p> <blockquote class="twitter-tweet"> <p lang="en" dir="ltr">🚨 ATTENTION 🚨 Toys“R”Us is coming back to a <a href="https://twitter.com/Macys?ref_src=twsrc%5Etfw">@macys</a> store near you! Check it all out here: <a href="https://t.co/NbTZhMmkWE">https://t.co/NbTZhMmkWE</a> <a href="https://twitter.com/hashtag/ToysRUsAtMacys?src=hash&amp;ref_src=twsrc%5Etfw">#ToysRUsAtMacys</a> <a href="https://twitter.com/hashtag/ToysRUs?src=hash&amp;ref_src=twsrc%5Etfw">#ToysRUs</a> <a href="https://twitter.com/hashtag/ToysRUsIsBack?src=hash&amp;ref_src=twsrc%5Etfw">#ToysRUsIsBack</a> <a href="https://t.co/GgftoAbkRh">pic.twitter.com/GgftoAbkRh</a></p> <p>&mdash; Toys&quot;R&quot;Us (@ToysRUs) <a href="https://twitter.com/ToysRUs/status/1549009702016663552?ref_src=twsrc%5Etfw">July 18, 2022</a></p></blockquote> <p>“Macy’s is thrilled to expand our <a href="https://www.whp-global.com/2022/04/15/macys-whp-global-partner-to-bring-toysrus-back-to-american-shoppers/">partnership with WHP Global</a> to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season, beginning late July and rolling out through Oct. 15,” Macy’s external communications associate Allison Edheimer said in an email.</p> <p>After Toys“R”Us filed for bankruptcy in 2017 and 2018, the company was bought in March 2021 by <a href="https://www.whp-global.com/">WHP Global</a>, a leading brand management firm.&nbsp;</p> <p>The management firm partnered with Macy’s to create the retail location plan in August 2021. Before this plan, Macy’s exclusively offered Toys”R”Us products online.</p> <p>Now, the companies plan to open 400 retail locations by October 2022.</p> <p><em>Cristian ArguetaSoto is the community engagement journalist at the Fort Worth Report. Contact him by </em><a href="http://cristian.arguetasoto@fortworthreport.org/"><em>email</em></a><em> or via </em><a href="https://twitter.com/CrisArguetaSoto"><em>Twitter</em></a><em>. At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy </em><a href="https://fortworthreport.org/about/fort-worth-report-editorial-independence-policy/"><em>here</em></a><em>.</em></p> <p>This <a target="_blank" href="https://fortworthreport.org/2022/08/01/toys-r-still-us-toy-retail-company-makes-return-inside-department-stores/">article</a> first appeared on <a target="_blank" href="https://fortworthreport.org">Fort Worth Report</a> and is republished here under a Creative Commons license.<img src="https://i0.wp.com/fortworthreport.org/wp-content/uploads/2021/04/cropped-favicon.png?fit=150%2C150&amp;ssl=1" style="width:1em;height:1em;margin-left:10px;"><img id="republication-tracker-tool-source" src="https://fortworthreport.org/?republication-pixel=true&post=49280&amp;ga3=UA-194640723-1" style="width:1px;height:1px;"></p> Copy to Clipboard

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