Esports and entertainment organization, OpTic Gaming, announced new sales and partnership team members are joining the company as it is attracting new national and international sponsor interest and introducing more brands to the power of connecting with fan audiences of esports, content creators, digital media, and live events.

Making up part of OpTic’s growing national sales team, Rachel Alexander, Director of Sales and Partnerships will work from OpTic’s North Texas-based headquarters. She reports to Erin Schendle, Senior Vice President of Sales and Partnerships, who joined the company in 2021.

“With extensive knowledge and a background in media, entertainment, and the influence of gaming, I’m thrilled to see how Rachel will accelerate our work to connect brands with OpTic’s teams, streamers, and content. Driving authentic engagement with brand and agency partners will continue to take OpTic to new heights,” said Schendle.

Alexander has two decades of broadcast, radio and digital media sales experience, having recently worked in a senior role with TEGNA’s Integrated Audience Solutions division. Her prior experience also includes time with Cumulus Sportsradio and Infinity Broadcasting.

“I’m thrilled to be diving deep into gaming — a space that embraces innovation and creativity, and that continues to grow by the minute,” said Alexander. “We have a smart, forward-thinking organization, who continues to build collaborative partnerships connecting brands with a massive, loyal, and engaged fanbase that is unrivaled in new entertainment today.”

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About OpTic Gaming
OpTic Gaming is an entertainment, media, and esports company based in North Texas. Founded in 2006, OpTic is one of the most winning esports organizations in the world and features content creators, competitive gamers, and esports teams with global reach. The company has produced award-winning docuseries and currently operates Esports Stadium Arlington. OpTic’s ownership group includes superstar Post Malone, esports industry pioneers Hector Rodriguez and Mike Rufail, and Gray Television. For more information, visit

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