MINNEAPOLIS (August 25, 2022) – Steele Brands, a Minnesota-based company developing healthy lifestyle brands, today announced that Crisp & Green is opening its fourth Dallas – Fort Worth location in Southlake, Texas on Sept. 8, 2022. DFW’s newest Crisp & Green will be in a beautifully renovated bank building at 2438 E Southlake Blvd., Southlake, Texas. A total of 25 Crisp & Green locations are planned across the state of Texas over the next two years. Crisp & Green restaurants are open in Minnesota, Colorado, Florida, Nebraska, North Dakota, South Dakota, and Texas. The company has 195 stores built or in development across 20 states.

“The DFW Metroplex has created one of the nation’s most diverse and vibrant restaurant scenes,” said Steele Smiley, founder and CEO of Steele Brands. “We are excited to push the healthy, and casual dining sector to new heights with a Crisp & Green location that features a large, covered patio seating area. And for people on the go, our Southlake Crisp & Green will feature the new Crisp Lane, the fastest way to order online and pick-up food without ever leaving your car.”

Crisp & Green interior (photo courtesy of Crisp & Green)

“Southlake has a growing culture of outdoor patio dining”, said Blake Graves, CEO of Lettuce Serve Texas, LLC, the Crisp & Green Metroplex franchisee. “Our new location will be one of the largest patio dining areas in Southlake featuring festive lighting, fans and outdoor heating to keep the space comfortable year around.” The Southlake Crisp & Green is a former bank building that has been transformed into a lively, bright, and energizing space. The Southlake location includes windows that allow patio diners and Crisp Lane pick-up customers to see how their meals are being prepared through large windows that used to be part of the former bank’s drive-through service.

Established in 2016 by Steele Brands’ founder & CEO Steele Smiley, Crisp & Green has delivered year-over-year growth by providing nutritious, made-from-scratch food in a fast and convenient setting. More than just great food, the company places special emphasis on its “Commitment to Community” values by partnering with local fitness experts to provide complimentary classes to their guests. Throughout the past five years, Crisp & Green has hosted more than 1,000 fitness events at its stores nationwide, creating a devoted following and helping to make it one of the fastest-growing quick service restaurants (QSR) in the country.

As Crisp & Green expands across Texas, the company is focused on connecting with local communities, fitness studios and ambassadors to create a community center that goes beyond serving food. Continuing with that local connection, locally owned and locally loved fitness concepts and those interested in partnering with the brand are welcome to contact events@crispandgreen.com.

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Crisp & Green was founded in 2016 by CEO Steele Smiley on the belief that nourishing a healthy lifestyle goes beyond the kitchen. The fast casual destination blends healthy and nutritious foods, community engagement and complimentary fitness to create the “Living Crisp” movement. The brand’s goal is to create an approachable environment for all through its exceptional product and world-class hospitality. Crisp & Green is experiencing rapid national growth and functions as a rare example of positive growth, expansion and evolution in the current restaurant landscape. For more information, visit www.crispandgreen.com.

About Steele Brands

Steele Brands is the brand development company created by Steele Smiley. The company has a decade of proven success developing disruptive challenger brands that make it easier for people to live healthy lifestyles. The company is focused on partnering with experienced franchise owners to bring healthy lifestyle brands to national scale with a local touch. Steele Brands portfolio includes some of the fastest growing franchises in America including three fast-casual restaurant brands: Crisp & Green, Stalk & Spade and Paco & Lime. The company has more than 200 restaurants built and in development across all three brands in 20 states as of Dec. 31, 2021.For more information, visit www.steelebrands.com.

About Lettuce Serve Texas, LLC

Lettuce Serve Texas, LLC is a Dallas-based restaurant company founded in 2020 by Blake Graves. Lettuce Serve Texas operates four Dallas – Fort Worth area Crisp & Green restaurants and holds the franchise rights to Crisp & Green for Austin, other cities.

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