ARLINGTON, TEXAS – September 1, 2022 – Dallas Cowboys today introduced exciting new menu items for fans to enjoy during the 2022 – 2023 NFL Season at AT&T Stadium. The new culinary creations will officially debut on Sunday, September 11 at the home opening game when the Cowboys play the Tampa Bay Buccaneers.

Cowboys also presented a new line-up of merchandise and fun fan gear available at the Pro Shop at AT&T Stadium. Exciting new items will include player canvas art, Stadium keepsakes, drinkware and décor for porch, patio and yard for homegating.

In addition, the fan experience at AT&T Stadium for the season was announced, as the Cowboys unveiled the schedule for the popular Rally Day pre-game experience on West Plaza at Miller Lite® House at AT&T Stadium will be held on six dates during the 2022 – 2023 NFL season.

“Next-level flavor for fans is what this season is all about for Dallas Cowboys game day, continuing our tradition of delivering an extraordinary culinary experience for local fans and those visiting at AT&T Stadium,” said George Wasai, Director of Food and Beverage for Legends at AT&T Stadium. “Our famous Cowboys Mac N Cheese has a new option with lobster that we are so excited for fans to enjoy this new addition, with all of the new comfort food sandwiches and more.”

“Our Plant Based Touchdown program with vegetarian options for fans has been so successful, and we are honored to help have an impact on game day both in Stadium and at home with adding more produce and big flavor vegetables and vegetarian options to their familiar and favorite game day menu options,” said Wasai. 

New Menu Additions for 2022 – 2023 NFL Season

New additions from Legends Hospitality to fan menus include the following major flavor satisfying culinary creations: 

Steak Sandwich

Slow-roasted beef dipped in our signature Au Jus and piled on a toasted bun with arugula, provolone cheese, creamy horseradish sauce and caramelized onions.

Available at: Main Clubs and all Hall of Fame stands

Lobster Mac-N-Cheese

Our Famous Cowboys Mac-N-Cheese elevated with chunks of garlic-butter-poached lobster finished with fresh parsley.  

Available at: Main Clubs


Soft Bolillo Bun layered with fresh refried beans, guests’ choice of house made salsa chicken, barbacoa or pastor pork, then topped with queso fresco, lettuce, tomato, red onion, and guacamole.  

Available at: Vaqueros Stands at 204, 229, 416 and 446

Fried Mozzarella Burger

Fried Mozzarella Burger. Food Photos for Legends at AT&T Cowboys Stadium in Arlington, TX on August 12, 2022.

Fresh brioche bun piled high with fried mozzarella sticks, our delicious house-made marinara sauce, angus burger patty and pepper jack cheese. Cheesy heaven on earth!  

Available at: North and South Silver Clubs

Mozzarella Sticks

A basket of fresh, fried mozzarella sticks served with our delicious house-made marinara sauce. 

Available at: Crisp stands 218, 243, 409, 439 and Silver North and South Clubs

Mango Habanero Chicken Sandwich with Pineapple Slaw

Juicy fried chicken tossed in our signature mango-habanero sauce topped with our fresh, house-made pineapple slaw.   

Available at: Crisp stands 218, 243, 409, 439


A true New Orleans staple! Fresh focaccia bread topped with house-made olive salad and layers of capicola, mortadella, ham, salami, provolone and mozzarella cheeses.    Available at: Main Clubs

Coffee on Game Day with Black Rifle Coffee

Fans will be able to enjoy hot, iced and frozen coffee on game day with Black Rifle Coffee Company (BRCC), a Veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life.  

Available at: Black Rifle Coffee Company at U411 and U441.

Plant-Based Touchdown Continues with Vegetarian Game Day Choices

Launched in 2021, plant-based offerings that feature classic favorites with vegetarian ingredients, including local produce grown at WE Over Me Farm at Paul Quinn College in Dallas, will return.

Legends Hospitality at AT&T Stadium and Paul Quinn College’s WE Over Me Farm partner each season for “Plant-Based Touchdown,” a culinary campaign focusing on the health benefits and full flavors of fresh produce to inspire African-American, Latino, Native American and all fans to incorporate more plants in their diet, directly combating diabetes, hypertension and other chronic illnesses.

Inspired by game day and using PQC’s WE Over Me Farm’s organic produce grown on the Paul Quinn campus in Southern Dallas, culinary creations developed by Legends Hospitality will be available at concessions on Dallas Cowboys game days during the 2022 NFL season at AT&T Stadium. The healthful, flavorful vegetarian recipes will also be shared with fans at the Stadium, as well as via dedicated outreach programs with those cheering on from home.

Legends Hospitality has purchased fine produce from WE Over Me Farm since 2009 as ingredients in the famous menus at AT&T Stadium for Dallas Cowboys gamedays, as well as major sports and entertainment events and experiences.

Paul Quinn College’s distinguished alumnus George Wasai, Director of Food & Beverage for Legends Hospitality, is leading the Plant-Based Touchdown program, working with Legends Hospitality at AT&T Stadium Executive Chef Marcelo Vasquez Executive Concessions Sous Chef Heather Fuller. 

Featured on the Plant-Based Touchdown menus for the 2022 – 2023 season on a rotating basis for each game day are:

Awesome Plant-Based Burger

A hearty Plant Based Burger served on a fresh brioche bun with lettuce, tomato, grilled onion and chipotle aioli.

Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.

Buffalo Chick’n Nachos 

Blue corn tortilla chips topped with our all natural jalapeño jack queso and Sweet Earth’s plant-based chicken tossed in buffalo sauce finished off with pickled jalapeños.

Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.

Touchdown Tots

Crispy Tator Tots drizzled with our all-natural jalapeño jack cheese, guacamole, sour cream then topped with Sweet Earth’s plant-based chicken tossed in Cholula Sauce finished off with fresh pico de gallo and fresh lime. 

Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.

Plant-Based Chicken Avocado Wrap  

Crispy plant-based chicken, fresh avocados, crisp lettuce, topped with creamy ranch and wrapped in a soft tortilla. 

Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.

Plant-Based Chopped Chicken Salad  

Crisp lettuce and cucumbers, tomatoes, charred corn, plant-based crispy chicken, black beans topped with creamy herb dressing.

Available at: The Plant-Based/Vegetarian Carts located at sections U411 and U441.

Premium Gameday Culinary Experiences: 2022 NFL Season Suite and Club Dining 

The Suite experience at AT&T Stadium is continually acclaimed among Dallas/Fort Worth guests and some of the world’s most discerning palates as an unmatched experience with especially fresh, delicious flavors and excellence. Featured on the 2022 AT&T Stadium Suites menu are the following special in Touchdown Presentation experiences with delicious Chef creations: The Texas Steakhouse; The Gran Cantina; The Texas Barbecue; The Gridiron and The Football Fiesta, as well as a la carte options.  

Star items new to these suites and special event menus for 2022 are: 

AGED CHEDDAR & ROASTED JALAPEÑO WHIPPED POTATOES Yukon Gold Potatoes Whipped with Butter, Cream, Aged Cheddar & Roasted Diced Jalapeños

ZESTY RANCH DIP Smooth Cream Cheese Blended with Ranch Seasonings, Onions & Select Spices. Served with Yukon Gold Kettle Chips

VEGETABLE MEDLEY WRAPS Grilled Vegetable Medley, Basil Aioli, Roasted Corn, Baby Arugula & Cotija Cheese on a Spinach-Herb Tortilla

THREE CHEESE PIMENTO & JALAPEÑO DIP Cheddar, Jack & Pimento Cheese Blended with Jalapeños. Served with Yukon Gold Kettle Chips

CHICKEN & HABANERO TAMALES Chicken Breast Pieces Blended with Tomatillo & Habanero Sauce in a Corn Masa. Served with Traditional Chimichurri Dipping Sauce

HUMMUS DUO | 160 Our Traditional Jalapeño Hummus & Our New Roasted Red Pepper & Cauliflower Hummus. Served with Toasted Naan Bread Dippers

TRIO OF EMPANADAS | 310 Steak, Chicken & Southwest Vegetable Empanadas. Served with Traditional Chimichurri Dipping Sauce

LEGENDS 3RD DOWN SAMPLER | 275 Combination of Spicy Breaded Cauliflower Florets, Rice Tempura Shrimp & Fried Green Tomato Slices. Served with Sweet Chili Sauce, Creole Remoulade & Housemade Ranch

PLANT-BASED BUFFALO CHICKEN SLIDERS | 220 Sweet Earth Plant-Based Chk’n Sliders Tossed in Signature Barbecue Buffalo Sauce. Served with Vegan Ranch Aioli, Butter Lettuce, Roma Tomato Slices & Brioche Slider Buns

Beverage Spotlight: Exciting Game Day Destination Miller Lite® House

The Miller Lite® House on West Plaza features outstanding experience for fans pre-game, game on and post-game is the new, 87,000 square foot Miller Lite House experience on the West Plaza at AT&T Stadium. An abundance of new amenities include 34 points of sale for $5 Miller Lite 12 oz, two beer gardens and a 1,200 square foot walk-in cooler. Food trucks from popular local food artisans will be present at Miller Lite House each game day, too. Fans can also enjoy in-stadium food favorites outdoors at this exciting new destination.

The Miller Lite® House at AT&T Stadium Adds to Rally Day Fun

The popular Rally Day experience for fans to enjoy outstanding family fun time and tours at Home of the Dallas Cowboys on days prior to select home games each Dallas Cowboys NFL Season returns for 2022 – 2023 with the exciting fun activities and programming at the beautiful outdoor Miller Lite® House on the West Plaza at AT&T Stadium. This branded destination that boasts a 70-yard Cowboys turf field featuring field games, four video boards and over 60 television screens, two fantasy football screen walls and over 87,000 outdoor square-feet for event day experiences. The space also features two beer gardens and a walk-in beer cooler.  This space will be activated on Rally Days for this season with interactive games for the whole family, photos and autographs from Dallas Cowboys Alumni Players, Dallas Cowboys Cheerleaders, as well as Rowdy. Rally Days will be hosted on the following dates, from 10 am to 6 pm.

Saturday, September 10, 2022 Saturday, September 17, 2022 Saturday, October 1, 2022 Saturday, October 22, 2022 Saturday, October 29, 2022 Saturday, December 10, 2022

Rally Day tickets are sold in advance and at the gate. Self-guided tour tickets are $25 per person; VIP tour tickets are $45 per person. For more information:

2022 Fan Gear New Arrivals at the Dallas Cowboys Pro Shop at AT&T Stadium

The Dallas Cowboys Pro Shop at AT&T Stadium features several new items and exclusives for fans, as well as the gameday experience that fans enjoy when they come to AT&T Stadium, Home of the Dallas Cowboys. 

This year, it is all about the surround-spirit at home, with the Dallas Cowboys Star shining bright on metal signage for the patio, porch and yard. Also exciting in fan gear is a wide array of tumblers and glassware and bowl coffee mugs with the Star and America’s Team beaming from all. Canvas paintings of players in action as well as keepsake AT&T Stadium wall art with a 3-D diagram of the stadium bowl and field, as well as Cowboy Joe original Cowboys nostalgia fan gear bring the ultimate to any space for the ultimate fan.   

New Arrivals for 2022 – 2023 Dallas Cowboys NFL Season include:


THE DOUBLE MUG with America’s Team and Dallas Cowboys Star






Simple Modern 24 OZ CLASSIC








AT&T Stadium is the largest, most technologically advanced entertainment venue in the world. Designed by HKS and built by Manhattan Construction, the $1.2 billion stadium features two monumental arches, the world’s largest HDTV video board cluster, an expansive retractable roof and the largest retractable end zone doors in the world. Features of the stadium include seating for 80,000 and expandability for up to 100,000, over 300 luxury suites, club seating on multiple levels and the Dallas Cowboys Pro Shop, open to the public year-round. The next-level Miller Lite® House fan experience boasts a 70-yard Cowboys turf field featuring field games, four video boards and over 60 television screens, two fantasy football screen walls, over 87,000 outdoor square-footage for event day experiences. The space also features two beer gardens and a walk-in beer cooler. The stadium is also home to a world-class collection of contemporary art, made up of over 92 works of art by 62 established and emerging artists displayed on the walls and in the grand public spaces of the venue. In addition to being the home of the Dallas Cowboys since opening in 2009, the stadium has hosted Super Bowl XLV, the 2010 NBA All Star Game, the annual Goodyear Cotton Bowl Classic, the 2014 NCAA Men’s Final Four, the 2015 inaugural College Football Playoff Championship Game, the 2015 50th Anniversary Academy of Country Music Awards show and WrestleMania 32 and 38. AT&T Stadium will be a primary venue for FIFA World Cup 2026™. The venue has also played host to high school and college football, concerts, championship fights, international soccer matches and other special events. For more information, go to


Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

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