The YMCA of Metropolitan Fort Worth announced the appointment of award-winning communicator Christy Jones as chief marketing officer. Jones will oversee marketing and growth initiatives and lead a team implementing outreach for the organization—which serves Tarrant, Hood and Johnson counties with programs that empower youth, improve health and inspire social responsibility.

Jones joins the YMCA as it embarks on an ambitious effort to enhance its presence and find innovative ways to serve well-being across the region. That includes investing in people, facilities, programs and partnerships across the public, private, nonprofit and philanthropic sectors. Examples include plans to build a state-of-the-art facility to replace the existing Northwest YMCA and efforts to renovate, expand and enhance services at its Eastside YMCA.

With more than 20 years’ experience, Jones is skilled at helping organizations communicate their vision and achieve strategic goals. She has held leadership roles in corporate, healthcare and nonprofit sectors. Most recently she served as senior vice president of marketing and strategic alignment with Camp Fire First Texas, which supports early childhood educators and provides learning programs for children and youth.

Jones holds a bachelor’s degree in communications from Missouri State University and a Nonprofit Management Certificate from CNM. She is an active member of the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA) and Chief, an organization that provides networking, support and programming for women executive leaders. Jones is also a 2011 graduate of Leadership Fort Worth’s LeadingEdge program for emerging leaders.

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