Goodguys current headquarters in Pleasanton, California. (Photo courtesy of Goodguys)

FORT WORTH, Texas (Sept. 15, 2022) – Goodguys Rod & Custom Association, the world’s largest hot-rod association and producer of America’s favorite car shows, has moved its office headquarters from Pleasanton, California, to inside the 10-story Lone Star Tower overlooking Turn Two of Texas Motor Speedway in Fort Worth, Texas. The move marks the end of a two-decade-long residency in the Bay Area, during which the company experienced the most significant period of growth in its 39-year history.
Nicknamed “The Great American Speedway,” the facility in Fort Worth provides a more synergistic location for the expanding association, which began its event series in 1983 as a one-day get-together for Bay Area builders. The Goodguys event series has since expanded to host 15-22 multi-day events nationwide, attracting approximately 50,000 show cars and 500,000 spectators annually. The events have also evolved to feature an incredibly diverse range of vehicles and motorsports-oriented activities, including exhibitions, cruises and a full autocross series. They are also family-friendly with food, entertainment and activities for all ages.
“It’s bittersweet. Our time in Pleasanton signified the growth of a dream that grew out of the Meadors’ family living room back in the 1980s, and that period will always be part of the Goodguys heritage,” said Goodguys COO Andrew Ebel. “This move enables us to operate in a more central position in the middle of the United States, which is in line with our national member base and event series, along with our growth into more motorsport-related features at our shows. We love our Texas friends and are proud to now call the Lone Star State our home.”
While new tenants to the speedway, 2022 is the 25th year Goodguys has hosted a show at the venue. During Goodguys events, the speedway doubles as an event highlight for spectators during the Track Cruise portion and part of the autocross racing competition course. It also provides a great backdrop for photographs of award-winning cars, which are also showcased in the Goodguys Goodtimes Gazette, a monthly 200-plus page publication, and Fuel Curve, Goodguys’ online magazine.
While Goodguys will continue to have staff and events in the Bay Area, the building on Serpentine Lane will no longer wave the Goodguys banner. For now, the team looks forward to its first home event as Texas Motor Speedway tenants, the upcoming 29th Summit Racing Lone Star Nationals, happening September 16-18.
For more information on the history of Goodguys and upcoming events, visit

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