Sheraton’s downtown Fort Worth hotel soon will sport a new look as part of a $40 million renovation.
The redesign, which began in early August, will upgrade the guest rooms, followed by the public spaces and meeting space later next year. Work is expected to be completed by fall 2023, said Courtney Towson, director of sales and marketing at Sheraton Downtown Fort Worth.
“It’s been around for a very long time, and it just needed a little bit of revamping,” Towson said. “So we are still timeless and classic. We’re just making sure that it’s still in line with the traveler.”
The renovations are part of a total rebranding of the Sheraton hotels, with the Phoenix and Denver locations already completed. The transformation will increase the size of the guest rooms, which will bring down the number from 428 to 403 rooms. Around 5,000 to 6,000 square feet of meeting space will also be added.
A new restaurant concept will also be a part of the renovations.
The $40 million project was initially set for 2020 but was delayed because of the COVID-19 pandemic.
“We have amazing people that come to Fort Worth all the time, and we are all about making it better for the traveler that comes here,” Towson said. “We’re a go-to city, so this is just to help make Fort Worth better.”
Andy Taft, president of Downtown Fort Worth Inc., said in a statement to the Fort Worth Report that this renovation project adds momentum to the redevelopment taking place on the south end of the Downtown District.
This rebranding comes at the same time as several downtown projects such as the anticipated 969 Deco opening, a 27-story luxury high-rise multifamily project on Commerce Street; the Texas A&M expansion, the Omni hotel expansion and the construction of The Jones apartment tower.
“The owners of the Sheraton swapped blocks with A&M to help facilitate the university’s expansion and the renovation is testimony to their confidence that a growing A&M, the Convention Center and new residential development on that end of downtown will drive more visitor business,” Taft said.
Editor’s Note: this story was updated on Sept. 28. The amount of meeting space added is between 5,000 and 6,000 square feet.
Sandra Sadek is a Report for America corps member, covering growth for the Fort Worth Report. You can contact her at sandra.sadek@fortworthreport.org or on Twitter at @ssadek19.
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