Mia Adams, left, with TCU quarterback Max Duggan at The Poop Deck. (Courtesy photo: Burt Adams)

 With its undefeated football season, Texas Christian University’s football program is ranked No. 3 in the nation, but for some Fort Worth businesses, it’s definitely No. 1. 

“After last Saturday night’s game (where TCU romped over Iowa State 62-14), we had the whole football team and most of their parents here,” said Bert Adams, owner of The Poop Deck, a bar and restaurant near campus at 3505 Blue Bonnet Circle. “We’ve got pictures and stuff of me with the quarterbacks, the centers and everybody. We support the school, and they really do support us.”

Adams played on the golf team at the nearly 150-year-old private school and graduated in 1964.  

“We support all the athletic programs, the football team, of course, but baseball, soccer, golf as well,” he said. 

On Saturday, Dec. 3, TCU will play in the Big 12 Championship game at AT&T Stadium in Arlington. The unbeaten Horned Frogs will face the 9-3 Kansas State Wildcats. Both teams sport purple and white.

Adams purchased the longtime area bar and restaurant and moved it closer to TCU about two years ago. A sailor established the Poop Deck in 1970, according to a history on the website.  The bar was originally located at the corner of Seminary Drive and Granbury Road.

“The Poop Deck has always supported TCU, but now that we’re closer, it’s even more the case,” Adams said. 

Dave Garner, owner of Maggie’s R&R, a restaurant and bar in the Near Southside at 1264 W. Magnolia Ave., said he sees an impact from just being near TCU. 

“We’re not walking distance, but we still see an impact, particularly this year,” he said. “There’s just a different vibe when your school is seeing success like the football team is seeing this year.” 

TCU experienced similar success on the football field with an impact on the school and on area businesses. In 2011, the team was also 12-0 and won the Rose Bowl. 

Allen Wallach, CEO of PAVLOV Advertising LLC, has had TCU as a client for many years. A football season like this and like 2011 helps the school attract more high-quality enrollment applications and more philanthropy for both the school and its athletic programs, he said. 

Wallach estimated the value of national exposure from a range of major media outlets to be in the tens of millions of dollars.

David Bloxom, chairman of Speed Fab-Crete, a design/build general contractor and precast concrete manufacturer, has long been a supporter of the school and its athletic programs. 

The company’s founder, Dave Bloxom,  played football and track at TCU during World War II. 

“The outstanding college football season of TCU this year has brought national media attention to the university and Fort Worth,” he said. 

Bloxom hears daily about TCU’s football program from others in the local business community. 

“So many hope this small, private university will play – and win – a national championship,” he said. 

Beyond that, the success of TCU’s football program is not just helping the school, but the city as well.

“TCU football and our city are creating a national ‘brand’ for the college sports world to see,” he said. 

Along with driving business, the Poop Deck’s Adams said the football team and its sometimes last-second successes also have just been fun.

“It’s been tough, but a lot of fun,” he said. 

After the last minute field-goal win against Baylor (29-28 with a field goal as time ran out), kicker Griffin Kell showed up at The Poop Deck, Adams said. 

“I asked him what he was thinking as he went out to kick,” said Adams. “He said, ‘Mr. Adams, I didn’t have time to think.’ That’s what they’re doing this year – they’re just doing it. It’s great for everybody.”

Bob Francis is business editor for the Fort Worth Report. Contact him at bob.francis@fortworthreport.org. At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here.

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Bob FrancisBusiness Editor

Robert Francis is a Fort Worth native and journalist who has extensive experience covering business and technology locally, nationally and internationally. He is also a former president of the local Society...