Yogi Bear’s Jellystone Park Camp-Resorts, the nation’s leading family camping and outdoor entertainment brand, has hired Steve Stafford as director of franchise sales. He joins the company after serving 13 years as general manager of the North Texas Jellystone Park location near Fort Worth.

There are more than 75 franchised Jellystone Park Camp-Resorts in the U.S. and Canada. They are renowned for their attractions such as pools and water slides, non-stop family activities, up-close fun with the Yogi Bear characters, and glamping-style accommodations. In his new role, Stafford is responsible for recruiting new franchisees and helping them transition their properties to the Jellystone Park brand. He also will assist franchisees who are interested in developing new locations.

Stafford will represent Jellystone Park at several upcoming industry conferences including:

California Outdoor Hospitality Association, March 28-29, Roseville, Calif.
Texas Association of Campground Owners, April 25-26, Conroe, Texas
Florida and Alabama Campground Association, May 9-11, Daytona Beach, Fla.
Arizona Association of Campground Owners, June 7-9, Fort McDowell, Az.

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