The global strategic communications advisory firm TrailRunner International today announced the hiring of Jamie Zaninovich, a college sports veteran with three decades of experience, as a Managing Director to help TrailRunner build its growing sports business.

Prior to joining TrailRunner, Zaninovich served as Deputy Commissioner and Chief Operating Officer of the Pac-12. His past accomplishments include leading efforts to expand a Pac-12 Global initiative into China and other international markets, creating the Pac-12/SWAC Legacy Series and Pac-12 Coast-to-Coast Challenge for men’s and women’s basketball, extensive collaboration with the Rose Bowl and College Football Playoff, and helping lead the development of Pac-12 Team Green, a first-of-its-kind platform focusing on sustainability in college athletics.

Before the Pac-12, Zaninovich served as Commissioner of the West Coast Conference and a sports administrator at both Stanford and Princeton University. In 2010, Sports Business Journal recognized him on its “Forty under 40” list.

TrailRunner has experienced significant growth since its founding in 2016, with strong momentum in special situations and corporate assignments spanning financial communications, crisis communications, corporate reputation, sports, and high-impact reputational work across the full spectrum of corporate affairs.

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