National sports personality Bonnie-Jill Laflin, has been named host and reporter of the new Cowgirl Channel, the sister network to the Cowboy Channel. She will also co-host and anchor “Women’s Western Sports Roundup,” the first women’s western lifestyle and cowgirl culture television show covering the latest stories and interviews with the industry’s leading women, event highlights, music, fashion, and more. Recently launching on Monday, May 1, “Women’s Western Sports Roundup” airs weekdays at 12 p.m. ET.

flin has several firsts in her career. She is the first and only female NBA scout, holding an executive position with the Los Angeles Lakers. She is the first to dance on a professional level for three teams in two sports, starting with the NBA and the Golden State Warriors and moving to the NFL with both the San Francisco 49ers and the Dallas Cowboys. She is also the first female to be awarded six championship rings in two professional sports, earning a Super Bowl ring while cheering for the 49ers and five NBA championships during her time with the Lakers.

Laflin is also a competitive barrel racer, and recently created her own rodeo drill and flag team, The Liberty Belles, and is a member of the Alameda County Sheriff’s Mounted Posse. She and her beautiful mare, Elsa Rae, were selected to ride in the 2023 Rose Bowl Parade. Devoted to giving back through her own non-profit Hounds and Heroes and Horses, Laflin matches shelter dogs with combat veterans and rescues horses for equine therapy for disabled veterans. Follow Laflin on Instagram @BonnieJill.

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