HTeaO, America’s leading and largest iced tea franchise, has added Heath Nielsen as President, bringing 25+ years of retail and brand management experience to the emerging franchise brand. Nielsen will enhance the brand’s already positive, industry-leading unit level economics to help franchisees in the system find even greater success, while driving exponential franchise growth by attracting aspiring and existing entrepreneurs throughout the country.

In his new role, Nielsen will enhance the brand’s already positive, industry-leading unit level economics to help franchisees in the system find even greater success, while driving exponential franchise growth by attracting aspiring and existing entrepreneurs throughout the country. To support these efforts, he will also leverage the franchise’s first-ever ITEM 19 released on May 1, 2023.

Nielsen previously served as Chief Retail Officer of Black Rifle Coffee Company leading all retail development, innovation, planning, construction, and operations. He also held the roles of Chief Executive Officer at Just Food for Dogs, where he led the fast growth omnichannel business with over 300 retail locations across the United States, and Senior Vice President, U.S. and Canada for Nestle Coffee Partners’ Starbucks division leading operations and overseeing the merger and operations of Starbucks food service into the Nestle organization.

Prior to those positions, Nielsen was Senior Vice President, U.S. Divisions and Canada Branded Solutions for Starbucks overseeing all franchise café and foodservice operations in North America, and served in senior leadership roles at Sony Corporation and Vail Resorts. Before his corporate experience, he began his career in the U.S. Army 10th Mountain Division.

HTeaO currently operates in 14 different states, has 450 locations in development and projects to have 500 locations open by the end of 2026.

Close window X

Republish this article

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Unless otherwise noted, noncommercial entities may republish most of Fort Worth Report stories for free under a Creative Commons license. For commercial licensing, please email hello@fortworthreport.org. For noncommercial digital publications:

• Look for the "Republish This Story" button underneath each story. To republish online, simply click the button, copy the html code and paste into your Content Management System (CMS). Do not copy stories straight from the front-end of our web-site.
• You are required to follow the guidelines and use the republication tool when you share our content. The republication tool generates the appropriate  html code.
• You can’t edit our stories, except to reflect relative changes in time, location and editorial style.
• You can’t sell or syndicate our stories.
• Any web site our stories appear on must include a contact for your organization.
• If you use our stories in any other medium — for example, newsletters or other email campaigns — you must make it clear that the stories are from the Fort Worth Report. In all emails, link directly to the story at fortworthreport.org and not to your website.
• If you share our stories on social media, please tag us in your posts using @FortWorthReport on Facebook and @FortWorthReport on Twitter.

For noncommercial print publications:

• You have to credit Fort Worth Report. Please use “Author Name, Fort Worth Report” in the byline. If you’re not able to add the byline, please include a line at the top of the story that reads: “This story was originally published by Fort Worth Report” and include our website, fortworthreport.org.
• You can’t edit our stories, except to reflect relative changes in time, location and editorial style.
• Our stories may appear on pages with ads, but not ads specifically sold against our stories.
• You can’t sell or syndicate our stories.
• You can only publish select stories individually — not as a collection.
• Any web site our stories appear on must include a contact for your organization.
• If you share our stories on social media, please tag us in your posts using @FortWorthReport on Facebook and @FortWorthReport on Twitter.

The Fort Worth Report retains the copyright for all of its published content. If you have any other questions, contact Managing Editor Thomas Martinez.

HTeaO adds Nielsen as president

by Press Release, Fort Worth Report
May 8, 2023

<h1>HTeaO adds Nielsen as president</h1> <p class="byline">by Press Release, Fort Worth Report <br />May 8, 2023</p> <p>HTeaO, America’s leading and largest iced tea franchise, has added Heath Nielsen as President, bringing 25+ years of retail and brand management experience to the emerging franchise brand. Nielsen will enhance the brand’s already positive, industry-leading unit level economics to help franchisees in the system find even greater success, while driving exponential franchise growth by attracting aspiring and existing entrepreneurs throughout the country.</p> <p>In his new role, Nielsen will enhance the brand's already positive, industry-leading unit level economics to help franchisees in the system find even greater success, while driving exponential franchise growth by attracting aspiring and existing entrepreneurs throughout the country. To support these efforts, he will also leverage the franchise's first-ever ITEM 19 released on May 1, 2023.</p> <p>Nielsen previously served as Chief Retail Officer of Black Rifle Coffee Company leading all retail development, innovation, planning, construction, and operations. He also held the roles of Chief Executive Officer at Just Food for Dogs, where he led the fast growth omnichannel business with over 300 retail locations across the United States, and Senior Vice President, U.S. and Canada for Nestle Coffee Partners' Starbucks division leading operations and overseeing the merger and operations of Starbucks food service into the Nestle organization.</p> <p>Prior to those positions, Nielsen was Senior Vice President, U.S. Divisions and Canada Branded Solutions for Starbucks overseeing all franchise café and foodservice operations in North America, and served in senior leadership roles at Sony Corporation and Vail Resorts. Before his corporate experience, he began his career in the U.S. Army 10th Mountain Division.</p> <p>HTeaO currently operates in 14 different states, has 450 locations in development and projects to have 500 locations open by the end of 2026.</p> <p>This <a target="_blank" href="https://fortworthreport.org/2023/05/08/hteao-adds-nielsen-as-president/">article</a> first appeared on <a target="_blank" href="https://fortworthreport.org">Fort Worth Report</a> and is republished here under a Creative Commons license.<img src="https://i0.wp.com/fortworthreport.org/wp-content/uploads/2021/04/cropped-favicon.png?fit=150%2C150&amp;ssl=1" style="width:1em;height:1em;margin-left:10px;"><img id="republication-tracker-tool-source" src="https://fortworthreport.org/?republication-pixel=true&post=76208&amp;ga3=UA-194640723-1" style="width:1px;height:1px;"></p> Copy to Clipboard

1