Canyon Ranch, a pioneer and innovator in destination wellness, announces the appointment of Mark Rivers as its new Chief Executive Officer.

Canyon Ranch is looking to Rivers’ leadership as they grow their emerging ecosystem of properties in Texas and beyond. In follow up from the July announcement with VICI Properties, Inc (NYSE: VICI) to expand the Canyon Ranch brand, Rivers played a pivotal role in executing this partnership, which encompasses the debut of its first Canyon Ranch Wellness Club in Fort Worth later this year, a second Wellness Club to open in Houston in 2024, and a new resort and residential community under development in the Austin market, with a planned 2025 opening.

Rivers previously served as Canyon Ranch’s Head of Resort Development and now, as CEO, will retain responsibilities for development and new business. A former executive/principal with Solage Hotels and Resorts in Napa Valley and Mirage Resorts in Las Vegas, Rivers is the original master developer of what is now the Driftwood Golf and Ranch Club in Austin. He is also a founding partner of Sweetens Cove Golf Club and Sweetens Cove Spirits Company, two highly-acclaimed brand businesses.

“With over 25 years of experience in hospitality, real estate placemaking and brand-building, Mark brings expertise, broad perspective and boundless energy will be invaluable to our growth and performance,” explained John Goff, Chairman of Canyon Ranch. “With an eye on refining strategy and driving innovation, I couldn’t be more excited about Mark’s vision. Importantly, he also has the full confidence of VICI, our growth capital partner.”

“For Canyon Ranch, this is our moment to expand, evolve, innovate and, to boldly contribute to a life of wellness for our guests,” Rivers related. “We have five decades of world-class expertise in the pillars of well-being, from fitness and sports performance to mental health, personal enrichment and spirituality, all poised for a future that is filled with new opportunities and experiences. I’m ready to get to work with our team to fulfill our promise and potential.”

About Canyon Ranch
Since its founding in 1979, Canyon Ranch has been the global pioneer and innovator in wellness guidance, inspiring guests to pursue a lifetime of well-being. A visit to a Canyon Ranch Resort is unique for each guest and each stay, with over 1,500 services drawing from ancient wisdom and modern technology. Guided by world-class experts who integrate services across a broad range of disciplines – including nutrition, sports & performance, spa, mental health, spirituality, and more – guests gain personal insight, skills, and motivation that leads to true transformation long after their experience. The value of visiting Canyon Ranch goes well beyond the warm hospitality, luxurious spas, nutritious cuisine, and awe-inspiring destinations located in Tucson, Arizona; Lenox, Massachusetts; Woodside, California and Las Vegas, Nevada (Canyon Ranch Spa at The Venetian.) New Canyon Ranch Wellness Clubs will open in Fort Worth in 2023 and in Houston in 2024, and a new destination resort and residential community will open in the Austin area in 2025. For more information, visit or @canyonranch on Instagram.

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