November 20, 2023 – Ahead of the busy holiday travel season, the first-ever Toys”R”Us airport store is now open in Terminal A at Dallas Fort Worth International Airport (DFW).
Jerome Falic, CEO of Duty Free Americas, which operates the new store in partnership with
Toys“R”Us said: “We are delighted to unveil the first-ever Toys“R”Us airport store in the Americas ahead of the holiday season. Beloved by millions of families worldwide, Duty Free Americas will continue to play an integral role in the expansion of Toys”R”Us travel retail stores in the region.”
Designed for ‘Toys”R”Us kids’ of all ages, travelers visiting the store will be greeted by a life size custom Geoffrey the Giraffe 3D sculpture perfect for a family photo, before discovering a curated selection of top toys, games and exclusive collectibles. With demonstration tables for hands-on play and iconic brand elements throughout, the new airport store brings a fun Toys“R”Us experience that caters to gift buyers on-the-go and parents traveling with children.

“Toys“R”Us is a storied brand and DFW Airport is excited to be the first airport with the company’s reimagined store,” said Ken Buchanan, DFW’s Executive Vice President for Revenue Management and Customer Experience. “A key focus of ours is to ensure our customers can enjoy their time while at DFW Airport, and the addition of Toys“R”Us will add to our growing portfolio of exceptional experiences.”
“The Toys“R”Us brand is growing fast and we are focused on bringing this iconic toy brand to consumers everywhere, whether you’re visiting one of our stores at Macy’s, at our flagships or in an airport,” added Yehuda Shmidman, CEO of WHP Global, owner of Toys“R”Us.
LINK to high-resolution images and b-roll of the new Toys“R”Us Airport store at DFW. Courtesy of DFW Airport.
About Toys “R”Us
Toys”R”Us has been the global leader in the toy category celebrating the joys of childhood and play with kids of all ages for more than 70 years. Geoffrey the Giraffe, the beloved mascot of Toys”R”Us, is adored by millions of kids and their families around the world. Toys”R”Us today has over 1,400 stores and e-commerce businesses in more than 31 countries. Toys“R”Us is owned by WHP Global, a leading brand management firm with a portfolio of consumer brands that generate over USD$7 billion in annual retail sales. For more information, visit and follow us on social @toysrus.
About Duty Free Americas
As the leading and largest luxury travel retailer in the Western Hemisphere, Duty Free Americas (DFA) operates over 250 stores in the United States and internationally at major airports, seaports and borders. Home to over 2000 of the world’s finest luxury brands, its shops offer an exceptional retail experience to business and leisure travellers alike, with an expansive selection of perfumes, cosmetics, spirits, wines, tobacco, confectionary, leather goods and luxury gifts – all duty-free, tax-free, and competitively priced. DFA is dedicated to conscious consumerism, with a sustainability policy that shapes its entire supply chain. Through ethical sourcing, responsible water management, proactive pollution and waste disposal solutions, and collaboration with brand partners and local communities, DFA strives to build a travel retail experience that marries luxury and sustainability.
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