Media Kit

A trusted source of local news about city and county government, arts and culture, education, environment, health, and business.

Audience Profiles

Female visitors

54% report a household
income $100,000 or higher

Male visitors

81% earned a Bachelor’s
degree or higher

Female visitors

94% give to nonprofit causes


Monthly website visitors


Newsletter subscribers


Newsletter subscribers added per average month


Open rate on our daily newsletter (industry avg is 27%)

Tarrant County’s fastest growing source of factual, independent news.

Female visitors


We’ll never have a paywall

Female visitors


All the facts, no opinions

Female visitors


We strengthen our community

Our Solutions

Build a valuable relationship with our audience through our partnership opportunities.


Connect with Tarrant County’s most
engaged thought leaders through our
high quality, informative event series. Sponsor packages are available.

  • FEBRUARY 16 – The “Fort Worth Way”
  • APRIL 12 – 2nd Birthday Party
  • JUNE 15 – Panther Island
  • AUGUST 16 – Early Childhood Education
  • OCTOBER TBD – Flooding
  • DECEMBER TBD – Gentrification

Email Blasts

Deliver your message to thousands of
civic-minded residents across
North Texas.
Choose a day Monday through
Saturday, upon availability.

  • Ads are due two week prior to run
  • One email blast available per week
  • 600 x 800 ad creative size


In addition to our weekend and weekday newsletters, we also have specialty newsletters for business and education.

  • Limited placements available in each edition.
  • 600 x 200 ad creative size

Specialty Pages

Our website offers special placements for certain unique content.

  • Obituaries
  • Food & Dining


Placements available on the site include run-of-site or category-level placements such as business, education, health and more.

  • 300 x 250 pixels -mobile & website block ad
  • 320 x 50 pixels – mobile leaderboard
  • 728 x 90 pixels – website leaderboard
  • 970 x 90 pixels – wide website leaderboard
  • 140 x 50 pixels – logo

Platinum Sponsorship Packages

Platinum sponsorships are limited to four organizations per month.

  • Newsletter static banner
  • Rotating leaderboard banner ad
  • Rotating block ad
  • Clickable static logo
  • Logo and level listed on digital donor wall


Reach engaged Tarrant County residents from informed parents to business leaders with our newsletter products.

Digital Ad Specs

Ad TypeDimensionsFile/Creative TypeDevice
Newsletter600×200 (or 600×100)GIF/JPEG/PNGDesktop, Tablet, Mobile
Super Leaderboard970×90GIF/JPEG/PNGDesktop, Tablet
Leaderboard728×90GIF/JPEG/PNGDesktop, Tablet
Medium Rectangle300×250GIF/JPEG/PNGDesktop, Tablet, Mobile
Small Mobile Banner320×50GIF/JPEG/PNGMobile
Logo140×50GIF/JPEG/PNGDesktop, Tablet, Mobile

Still have questions? We can help.