Posted inPress Release

Wrangler announces Barbie collection

GREENSBORO, N.C.–(BUSINESS WIRE)–Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.’s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams. […]

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