Dickies may be moving its headquarters to downtown Fort Worth, but the global workwear brand recently cemented a partnership in the Near Southside neighborhood.
Backlot Studio, founded by North Texas native Red Sanders, will handle photo shoots and take product detail photos of the brand’s new apparel.
“At Backlot, we’re striving to make Fort Worth a beacon for the creative class. Bringing Dickies product photography home to Fort Worth is a huge step in our mission,” Sanders said in a press release. “This project is a testimony of both the promising future for the Backlot community and the creative community of Fort Worth as a whole.”
This collaboration will build on the existing relationship between both brands.
“It’s been a lot of fun so far. It’s our largest client,” Joy Walden, product manager at Red Productions, said. “For example, one of our shoots, we shot about 1,300 clothing items individually … We just started the partnership, but a lot of the time we do about 100 to 200, sometimes 300 per shoot per month or two.”
The team anticipates between two and four large photo shoots per year in addition to other smaller projects to accommodate special product releases, as needed.
“It’s so much coordination getting clothing physically here,” Walden said. “Getting it logged, making sure it’s exactly what we need from Dickies, making sure what we have already shot gets sent out, making sure we’re organized and … figuring out naming conventions, editing .. the post process, (it) takes a lot of time.”
Four full-time staffers will be dedicated to the effort and Dickies is looking to hire a digital content manager soon.
“We are excited for our partnership with Backlot to take flight in the New Year. Fort Worth is home to a diverse community of makers committed to making their mark, and it was important to us that we tap authentic, local talent to help bring our brand vision to life,” Matt Lambert, Dickies global creative director, said in a release.
Marcheta Fornoff covers the arts for the Fort Worth Report. Contact her at marcheta.fornoff@fortworthreport.org or on Twitter. At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here.
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