The PBR World Finals bring millions in economic impact to whichever city it lands in — Las Vegas, Arlington and this week, Fort Worth. 

The event had long been held in Las Vegas, but during the COVID-19 pandemic in 2020 moved to AT&T Stadium in Arlington, then back to Vegas in 2021, and then to Fort Worth in 2022 and this year. The finals will return to AT&T in 2024, officials announced May 17.

“We held our first event here in 2010. So it’s been 13 years that we’ve been coming to this stadium. We put 46,000 people in on our biggest one-day event in history,” PBR Commissioner Sean Gleason said during a news conference at AT&T Stadium. “On May 18 and 19, the 2024 world champion will be crowned here, and it’s going to realize a dream that took us 13 years to get here. The biggest championship in Western sports and bull riding is happening right here at AT&T Stadium.”

This week, the 2023 world champion will be crowned at Dickies Arena in Fort Worth.

Fort Worth will still play a big role in 2024, with the early rounds of the PBR event being held May 10-13 at Dickies.

Visit Fort Worth estimated last year’s economic impact of the PBR championship at $23 million to the area. Attendance for the first year was about 150,000. Visit Fort Worth expects a $28 million annual economic impact over the course of the three-year contract, the Fort Worth Report previously reported.

Arlington Mayor Jim Ross called PBR’s latest move a win for Tarrant County.

“PBR is a prime example of how we do things better together in Tarrant County. We love our neighbors to the west of us, Fort Worth,” Ross said. “We appreciate everything about what they do because the better Fort Worth does, the better Arlington does and the better Arlington does, the better Fort Worth does.”

AT&T Stadium is best known as the home of the Dallas Cowboys.

“This brings a whole new meaning to, ‘How ‘bout them Cowboys?’ When I grew up, I always wanted to play football professionally, or I wanted to play baseball professionally. I never wanted to ride a damn bull professionally,” Ross said.

Professional bull riders Jose Vitor Leme Daylon Swearingen, Boudreaux Campbell and Bull Woopaa were joined by Dallas Cowboys Josh Ball, Jake Ferguson and Michael Gallup to support the May 17 announcement at the stadium.

AT&T Stadium first hosted the PBR’s Built Ford Tough Series in 2010 and for 13 years, the venue has welcomed the bull riders. The ninth consecutive Iron Cowboy Major in Arlington in February 2018 set the sport’s largest single-day event attendance record, welcoming more than 46,000 fans.

“On six weeks’ notice we called our friends the Joneses at AT&T Stadium. And six weeks later, we booked to crown our champion that year, and it started a series of events and conversations. They ultimately led us to the state of Texas,” Gleason said.

Cristian ArguetaSoto is the community engagement journalist at the Fort Worth Report. Contact him by email or via Twitter. At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here.

Close window X

Republish this article

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Unless otherwise noted, noncommercial entities may republish most of Fort Worth Report stories for free under a Creative Commons license. For commercial licensing, please email hello@fortworthreport.org. For noncommercial digital publications:

• Look for the "Republish This Story" button underneath each story. To republish online, simply click the button, copy the html code and paste into your Content Management System (CMS). Do not copy stories straight from the front-end of our web-site.
• You are required to follow the guidelines and use the republication tool when you share our content. The republication tool generates the appropriate  html code.
• You can’t edit our stories, except to reflect relative changes in time, location and editorial style.
• You can’t sell or syndicate our stories.
• Any web site our stories appear on must include a contact for your organization.
• If you use our stories in any other medium — for example, newsletters or other email campaigns — you must make it clear that the stories are from the Fort Worth Report. In all emails, link directly to the story at fortworthreport.org and not to your website.
• If you share our stories on social media, please tag us in your posts using @FortWorthReport on Facebook and @FortWorthReport on Twitter.

For noncommercial print publications:

• You have to credit Fort Worth Report. Please use “Author Name, Fort Worth Report” in the byline. If you’re not able to add the byline, please include a line at the top of the story that reads: “This story was originally published by Fort Worth Report” and include our website, fortworthreport.org.
• You can’t edit our stories, except to reflect relative changes in time, location and editorial style.
• Our stories may appear on pages with ads, but not ads specifically sold against our stories.
• You can’t sell or syndicate our stories.
• You can only publish select stories individually — not as a collection.
• Any web site our stories appear on must include a contact for your organization.
• If you share our stories on social media, please tag us in your posts using @FortWorthReport on Facebook and @FortWorthReport on Twitter.

The Fort Worth Report retains the copyright for all of its published content. If you have any other questions, contact Managing Editor Thomas Martinez.

After 2 years in Fort Worth, 2024 PBR World Finals will return to AT&T Stadium in Arlington

by Cristian ArguetaSoto, Fort Worth Report
May 17, 2023

<h1>After 2 years in Fort Worth, 2024 PBR World Finals will return to AT&T Stadium in Arlington</h1> <p class="byline">by Cristian ArguetaSoto, Fort Worth Report <br />May 17, 2023</p> <p>The PBR World Finals bring millions in economic impact to whichever city it lands in — Las Vegas, Arlington and this week, Fort Worth.&nbsp;</p> <p>The event had long been held in Las Vegas, but during the COVID-19 pandemic in 2020 moved to AT&amp;T Stadium in Arlington, then back to Vegas in 2021, and then to Fort Worth in 2022 and this year. The finals will return to AT&amp;T in 2024, officials announced May 17.</p> <p>“We held our first event here in 2010. So it's been 13 years that we've been coming to this stadium. We put 46,000 people in on our biggest one-day event in history,” PBR Commissioner Sean Gleason said during a news conference at AT&amp;T Stadium. “On May 18 and 19, the 2024 world champion will be crowned here, and it's going to realize a dream that took us 13 years to get here. The biggest championship in Western sports and bull riding is happening right here at AT&amp;T Stadium.”</p> <div class="wp-block-jetpack-slideshow aligncenter" data-effect="slide"> <div class="wp-block-jetpack-slideshow_container swiper-container"> <ul class="wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper"> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-77304" data-id="77304" src="https://fortworthreport.org/wp-content/uploads/2023/05/CAS_PBR2024-1-1024x683.jpg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">Jose Vitor Leme, two-time PBR World Champion, 2022 PBR World Champion Daylon Swearingen, center, 2020 PBR World Finals Event Winner and Rookie of the Year Boudreaux Campbell, left, talk during a Professional Bull Riders press conference May 17 at AT&amp;T Stadium. (Cristian ArguetaSoto | Fort Worth Report)<br /> </figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-77306" data-id="77306" src="https://fortworthreport.org/wp-content/uploads/2023/05/CAS_PBR2024-5-1024x683.jpg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">Arlington Mayor Jim Ross, left, and PRB CEO Sean Gleason listen to a speaker during a Professional Bull Riders press conference May 17 at AT&amp;T Stadium. (Cristian ArguetaSoto | Fort Worth Report)<br /> </figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-77307" data-id="77307" src="https://fortworthreport.org/wp-content/uploads/2023/05/CAS_PBR2024-6-1024x683.jpg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">CEO and Commissioner of the PBR Sean Gleason speaks to press during a Professional Bull Riders press conference May 17 at AT&amp;T Stadium. (Cristian ArguetaSoto | Fort Worth Report)<br /> </figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-77308" data-id="77308" src="https://fortworthreport.org/wp-content/uploads/2023/05/CAS_PBR2024-7-1024x683.jpg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">Arlington Mayor Jim Ross speaks to press during a Professional Bull Riders press conference May 17 at AT&amp;T Stadium. (Cristian ArguetaSoto | Fort Worth Report)<br /> </figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-77310" data-id="77310" src="https://fortworthreport.org/wp-content/uploads/2023/05/CAS_PBR2024-2-1-1024x683.jpg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">Dallas Cowboys offensive lineman Josh Ball, left, Michael Gallup, center, and tight end Jake Ferguson laugh during a Professional Bull Riders press conference May 17 at AT&amp;T Stadium. (Cristian ArguetaSoto | Fort Worth Report)<br /> </figcaption></figure> </li> <li class="wp-block-jetpack-slideshow_slide swiper-slide"> <figure><img alt="" class="wp-block-jetpack-slideshow_image wp-image-77311" data-id="77311" src="https://fortworthreport.org/wp-content/uploads/2023/05/CAS_PBR2024-3-1024x683.jpg" /><figcaption class="wp-block-jetpack-slideshow_caption gallery-caption">Dallas Cowboys player Josh Ball shakes Stephen Jones' hand during a Professional Bull Riders press conference May 17 at AT&amp;T Stadium. (Cristian ArguetaSoto | Fort Worth Report)<br /> </figcaption></figure> </li> </ul> <p><a class="wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white" role="button"></a><a class="wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white" role="button"></a><a aria-label="Pause Slideshow" class="wp-block-jetpack-slideshow_button-pause" role="button"></a></p> <div class="wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white"></div> </div> </div> <p>This week, the 2023 world champion will be crowned at Dickies Arena in Fort Worth.</p> <p>Fort Worth will still play a big role in 2024, with the early rounds of the PBR event being held May 10-13 at Dickies.</p> <p>Visit Fort Worth estimated last year’s economic impact of the PBR championship at $23 million to the area. Attendance for the first year was about 150,000. Visit Fort Worth expects a $28 million annual economic impact over the course of the three-year contract, the <a href="https://fortworthreport.org/2023/05/11/mo-bull-economic-impact-of-pbr-events-expand-in-second-year/">Fort Worth Report previously reported</a>.</p> <p>Arlington Mayor Jim Ross called PBR’s latest move a win for Tarrant County.</p> <p>“PBR is a prime example of how we do things better together in Tarrant County. We love our neighbors to the west of us, Fort Worth,” Ross said. “We appreciate everything about what they do because the better Fort Worth does, the better Arlington does and the better Arlington does, the better Fort Worth does.”</p> <p>AT&amp;T Stadium is best known as the home of the Dallas Cowboys.</p> <p>“This brings a whole new meaning to, ‘How ‘bout them Cowboys?’ When I grew up, I always wanted to play football professionally, or I wanted to play baseball professionally. I never wanted to ride a damn bull professionally,” Ross said.</p> <p>Professional bull riders Jose Vitor Leme Daylon Swearingen, Boudreaux Campbell and Bull Woopaa were joined by Dallas Cowboys Josh Ball, Jake Ferguson and Michael Gallup to support the May 17 announcement at the stadium.</p> <p>AT&amp;T Stadium first hosted the <a href="https://pbr.com/news/2009/11/2010-professional-bull-riders-built-ford-tough-series-on-sale-now/">PBR’s Built Ford Tough Series in 2010</a> and for 13 years, the venue has welcomed the bull riders. The ninth consecutive Iron Cowboy Major in Arlington in February 2018 set the sport’s largest single-day event attendance record, welcoming more than 46,000 fans.</p> <p>“On six weeks' notice we called our friends the Joneses at AT&amp;T Stadium. And six weeks later, we booked to crown our champion that year, and it started a series of events and conversations. They ultimately led us to the state of Texas,” Gleason said.</p> <p><em>Cristian ArguetaSoto is the community engagement journalist at the Fort Worth Report. Contact him by </em><a href="http://cristian.arguetasoto@fortworthreport.org/"><em>email </em></a><em>or via </em><a href="https://twitter.com/CrisArguetaSoto"><em>Twitter</em></a><em>. At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy </em><a href="https://fortworthreport.org/about/fort-worth-report-editorial-independence-policy/"><em>here</em></a><em>.</em></p> <p>This <a target="_blank" href="https://fortworthreport.org/2023/05/17/after-2-years-in-fort-worth-2024-pbr-world-finals-will-return-to-att-stadium-in-arlington/">article</a> first appeared on <a target="_blank" href="https://fortworthreport.org">Fort Worth Report</a> and is republished here under a Creative Commons license.<img src="https://i0.wp.com/fortworthreport.org/wp-content/uploads/2021/04/cropped-favicon.png?fit=150%2C150&amp;quality=80&amp;ssl=1" style="width:1em;height:1em;margin-left:10px;"><img id="republication-tracker-tool-source" src="https://fortworthreport.org/?republication-pixel=true&post=77332" style="width:1px;height:1px;"></p> Copy to Clipboard

1